One of the causes of economic uncertainty is increasing market volatility, which impacts both business owners and consumers. As a result, businesses have devised innovative approaches to improve reader engagement and attention. Brands have shifted their focus to a customer-centric approach in order to convey empathy, trust, and safety to customers. While establishing a strong human connection has always been crucial for businesses, in order to earn their consumers' trust and loyalty, they have now shifted their focus to feature-rich customised marketing.